Cute kittens, excitable puppies and professional pets - the advertising industry wants them all. Inspired by the popularity of humorous online videos and internet celebrities like Grumpy Cat, who has lent her face to a range of products including calendars, mugs and T-shirts, pets are now big business. This Cutting Edge documentary tells the story of the animal agents and owners whose job it is to supply a new wave of four-legged stars to appear in some of the world's favourite adverts.

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Tags: Channel, Star, Paws, the, Rise