"To many, owning a motorcycle is the ultimate expression of freedom - an expression that begs to be unique. So, where can you go to forge a one-of-a-kind ride? Welcome to West Coast Choppers and meet metal-forming guru Jesse James, whose talent, unlike his outlaw ancestor, is arc welding with artistry and making chrome sing. Go behind the scenes at Jesse James' workshop and watch as he and his staff design and build six bikes for Daytona's Bike week. It's a pressure-filled labor of love, during which hand-wrought frames, pipes, and gas tanks come together in a blissful union of radical design and cutting edge power. You'll even visit an Easy Riders photoshoot of Jesse James' trademark El Diablo, then travel to Daytona, where the world's greatest bike builders strut their stuff."