The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

Praise for It's The Customer, Stupid!

'Way too many talk about customer service and way too few deliver it. Maybe that's because they don't know the tangible actions to take. That just changed. Buy this book and do what it says.' -Larry Winget, television personality and author of five bestsellers, including Your Kids Are Your Own Fault

Tools for pleasing even the most demanding customers. A satisfied customer is a loyal customer, and in today's supercompetitive business economy few things are as crucial to a company's bottom line as the quality of its customer service. This latest title in the popular Perfect Phrases series is just the thing for customer service employees and those who train and manage them.