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How Cool Brands Stay Hot: Branding to Generation Y, 2nd Edition
How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh, Mattias Behrer
2013 | ISBN: 0749468041, 0749476001 | English | 288 pages | PDF | 4 MB
2013 | ISBN: 0749468041, 0749476001 | English | 288 pages | PDF | 4 MB
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay Hot reveals what drives Generation Y and how to reach them.
Brands and Branding, 2nd Edition
Rita Clifton, 'Brands and Branding, 2nd Edition'
ISBN: 1846681197, 1576603504 | 2009 | EPUB | 284 pages | 5 MB
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization.
Advertising and Promotion: Communicating Brands
Advertising and Promotion: Communicating Brands by Chris Hackley
English | 2025-02-16 | ISBN: 0761941541 | 280 pages | PDF | 0,8 MB
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory.
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
Tim Halloran, "Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers"
ISBN: 1118611284 | 2014 | EPUB | 272 pages | 853 KB
The must-have guide for convincing consumers to fall in love with your brand
As consumers, we don't just use brands-we engage in a rich, complex, ever-changing relationship with them. Seasoned marketers of the most successful brands know that consumers who feel emotionally connected to a brand stay loyal, resist marketing gimmicks from competitors, and influence others to try the brand they love. How can marketers work to cultivate and grow those consumer relationships that will drive lasting success for their brands?
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