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HTML5 Advertising
John Percival, "HTML5 Advertising"
English | 2012 | ISBN: 1430246022 | PDF | pages: 366 | 9,9 MB
Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can't do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms?
Google Advertising Tools: Cashing in with AdSense and AdWords, 2 edition
Harold Davis, "Google Advertising Tools: Cashing in with AdSense and AdWords, 2 edition"
2010 | ISBN: 0596155794 | 432 pages | EPUB | 17 MB
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.
The Psychology of Advertising
The Psychology of Advertising By Bob M. Fennis, Wolfgang Stroebe
2010 | 344 Pages | ISBN: 0415442737 | PDF | 8 MB
Advertising and Promotion: Communicating Brands
Advertising and Promotion: Communicating Brands by Chris Hackley
English | 2025-02-16 | ISBN: 0761941541 | 280 pages | PDF | 0,8 MB
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory.
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